IMMT Team Video
A short, engaging video introducing the Interactive Media Management team behind the DriverDeal.ca project to stakeholders.
Project Type: Team Introduction Video
Role: Director & Co-Producer
Date: November 2024 to December 2024
Project Context
As part of our engagement with DriverDeal.ca, our IMMT team was tasked with producing a short, professional video to introduce the team members working on their live project. The team needed this video to showcase our team’s expertise and roles to stakeholders.
Our Team in Action
Project Goal
Create a concise, on-brand video to introduce our IMMT team working on the DriverDeal.ca project. The video needed to highlight the teams expertise in under a minute, helping stakeholders put faces to names and understand our collective strengths.
My Role
I led the entire production—from initial concept and storyboard through scripting, shooting, and editing—to deliver a polished, professional team introduction video that aligned with the guidelines.
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Co-Producer & Planner: Collaborated on the storyboard and defined the video’s narrative flow.
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Scriptwriter: Drafted and refined the on-screen copy and voice-over script.
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Videographer: Shot all footage using a mirrorless camera, managing lighting and angles.
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Editor: Assembled and polished the final cut in Adobe Premiere Pro, adding titles, transitions and audio.
Tools Used
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Adobe Premiere Pro for editing, color correction, and final exports.
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Mirrorless Camera (Sony ZVE10) for crisp footage.
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Google Docs for collaborative script writing and feedback.
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Microphone for clear voice recordings.
The Process
1. Planning & Storyboarding
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Met with DriverDeal.ca stakeholders through zoom call to define key messages.
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Created a simple storyboard mapping each team member’s on-screen introduction.
2. Scriptwriting
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Drafted a tight, 60-second script in Google Docs.
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Iterated through two rounds of team feedback to refine tone and timing.
3. Filming
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Shot each team member’s intro on location using a mirrorless camera.
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Captured B-roll of our workspace and collaborative sessions.
4. Editing
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Assembled footage in Premiere Pro.
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Applied color grading and smooth transitions.
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Incorporated background music under Creative Commons license and college logo.
5. Review and Delivery
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Shared rough cuts with the stakeholders for feedback.
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Delivered final MP4 optimized for web embedding and social sharing.
Learnings & Outcomes
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Successful Launch: The video was presented to the client and stakeholders during the team presentation of the final product.
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Positive Feedback: Stakeholders praised its clarity and professional look.
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Skills Gained:
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Strengthened my ability to translate a written brief into visual storytelling.
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Improved collaboration workflows between design, marketing, and client teams.
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Refined technical skills in camera operation and color correction.
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Future Improvements
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Enhanced Sound Quality: Use higher-end microphones and a dedicated audio recorder to capture clearer dialogue.
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Refined Color Correction: Apply consistent color grading in Premiere Pro to ensure visual cohesion.
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Improved Lighting: Incorporate additional LED panels with diffusers and consistent color temperature to eliminate shadows and create a more polished look.
Conclusion
This project reinforced the importance of clear planning, tight scripting and responsive client communication. The final video not only introduced our IMMT team effectively but also showcased our ability to deliver high-quality media under tight deadlines.
Additional BTS Clip
A bonus behind-the-scenes clip shows our crew getting prepared to set up the shoot. It captures the teamwork and coordination that laid the foundation for the final video.
